Identity Continuity

An idea originated by Daon, Identity Continuity is a unique approach to eliminating dangerous gaps between siloed digital identity processes by building customer journeys that create trust – not friction. Identity Continuity works by creating a single, central identity for each user that is interwoven into every verification, authentication, and recovery process a customer encounters through their lifetime of interaction with your organization.

• Minimize fraud with a single, secure identity for each customer
• Reduce overhead by leveraging a single platform with a centralized view of your customer
• Improve customer engagement and satisfaction with convenient, consistent, customizable user experiences

Confident eKYC onboarding: anytime, anywhere

With digital identity verification (IDV), you can be confident that your customers are truly who they claim to be: no matter where they are or when they access your services. All they have to do is scan an ID and snap a selfie – and you’ll instantly have the proof you need to build a trusted relationship and prevent fraudulent accounts, all without added customer friction.

Convenient and secure access

Using a single, central, and secure biometric template for identity authentication ensures that your customers have access when and where they need it – without the risks that come with legacy authentication methods. No more forgotten or stolen passwords. No more threats of social engineering attacks, like phishing or pretexting. Just low-risk, low-friction account access.

Frictionless account recovery

When every point of access uses a central biometric template as the key authentication factor, securely adding a new device or an extra factor, like a voice print, is as easy as taking a selfie. Costly password reset calls can quickly become a thing of the past, and the added risk of account takeover during recovery interactions is practically eliminated with Identity Continuity.

Limitless possibilities

No matter where your customers are or what channel they use – a computer, mobile device, a phone call to your contact center…or even accessing services in-person – with Identity Continuity, you can ensure each customer is exactly who they claim to be and grant them (and only them) access every time they interact with your organization. Identity Continuity gives you the ultimate in trusted identity assurance, all on a single platform.

Identity Continuity was created out of the belief that each customer must be treated like a unique, known individual in order for an organization to provide them with the optimum level of security and customer experience. The Identity Continuity method of identity assurance focuses on definitively knowing who your customer is, establishing a customer record connected to that identity, and then securely recognizing that customer at every point of digital interaction, no matter the channel used.

Click for sound

Imagine. Instead of having to think about every account interaction as a potential threat, you can focus on offering frictionless engaging customer experiences. It starts with approaching the process of verifying the real customer is present as a customer identity journey, something that’s entirely tailored to each customer segment and use case, and not just a single transaction. That is identity continuity, an end to end approach to customer onboarding and account access across the entire customer life cycle that uses tailored journeys and provides the maximum level of protection against fraud – from social engineering, to AI, and deep fakes. From new customers to repeat business, identity continuity allows your digital team to create deploy, and operate multiple tailored onboarding workflows simultaneously. You can move new users and their devices from entirely unknown to fully trusted and engaged, while giving existing customers fast sign up for additional offerings. No matter the channel they choose for engagement, their entry point, or their level of comfort with technology, you can create as many customer identity journeys as needed to enable convenient and accurate identity access, all while maintaining a singular identity presence for each user that allows you to track behavior patterns and prevent the creation of multiple accounts or credentials. Once a customer is onboarded, identity continuity provides a convenient highly secure connection to all their future activities, including account access, high-value transactions, profile updates, account recovery, and more, no matter how they choose to do business, on their mobile device, the internet via contact centre or even in person. You can also orchestrate these customer identity journeys on the fly, refining them to the needs of your business, and the user experience of your customers, without compromising on security. Both customer-centric and future proof implementing this to identity addresses regulatory compliance requirements, increases net promoter scores for your engagements, and delivers the assurance that both your customers’ identities and their data are protected from fraud. Verifying customers should not be an obstacle to expanding your business. It should be an enabler. Identity continuity can empower your business today.

Identity Continuity is available on both of Daon’s platforms:

IdentityX®

Our 5th-generation platform is designed to run on-premise or hosted in your cloud to meet internal requirements or external regulations.

Learn About IdentityX

TrustX®

Our SaaS-based platform gives you the speed, flexibility, and low overhead of managed hosting along with no-code, drag-and-drop orchestration.

Learn About TrustX

Daon’s full suite of core applications are available to create the perfect Identity Continuity solution for your business:

xProof®

Identity verification for eKYC onboarding that uses advanced document verification and facial biometrics, along with presentation attack detection, to prevent fraud.

Learn About xProof

xAuth™

Multi-factor authentication with mobile, web, and cross-channel factors for customizing authentication processes that meet your business needs.

Learn About xAuth

xFace

Highly secure, server-based biometric facial authentication for organizations that need to protect high-value data or meet regulatory standards.

Learn About xFace

xVoice®

Low-friction authentication for mitigating fraud in contact centers and other voice-based access points to sensitive information.

Learn About xVoice

Do I need to implement verification and authentication to add Identity Continuity to my organization?

No. One of the unique benefits of Identity Continuity is that you can start with the solution you need and then expand into a more full-featured solution as your needs grow, all on the same platform.

Do I have to use biometric authentication factors with Identity Continuity?

No. While some of the more powerful features of Identity Continuity, like self-service credential recovery, require a facial biometric, with our xAuth application you can use nearly any authentication factor as a part of Identity Continuity.

How does Identity Continuity work with contact centers?

With our xVoice application, customers can add biometric voiceprints to their record, allowing them to use passive voice authentication to prove their identity. The power of Identity Continuity doesn’t stop there, though: with a single, secure customer record, your contact center can also trigger secondary authentications, like in-app approval or a face scan, to strengthen fraud protection and provide step-up authentication.